Every Product Manager Needs a Mission Statement

Every Product Manager Needs a Mission Statement

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Product Culture Academy
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Product Culture Academy helps product teams succeed through skill building, coaching, and organizational design.

Companies invest endless time and energy into perfecting their mission statements. The goal is for prospective customers and employees to get a vivid picture of the company’s “why.” Why do we exist? Why are we the best solution for your needs? Why work for us? 

A mission statement clarifies who you are and what you’re all about—which is why every job-seeker needs one. 

If you’re on the hunt for your next product management role, take the time to write your own mission statement. 

Any great mission statement is customer-driven. In your case, consider the employer your customer. How can your unique skill set, experiences, and passions solve a problem within their organization? 

Begin brainstorming by answering these questions:

  • Why do you do what you do as a product manager? What drives you?
  • How does your skill set address the company’s needs? Peruse job descriptions to find your target employers’ “pain points” and address them.
  • In previous roles, how have you demonstrated your ability to contribute to a company’s success? Put the spotlight on the company, not your own career goals. 

Remember that a mission statement needs to be:

  • A single sentence – keep it short and to the point
  • Specific – swap out buzzwords and generic adjectives for clear action words

Use this “value proposition” outline to write your first draft: 

Customer + Benefit + DifferentiatorI help [type of company] [achieve a benefit] by [what I do best].

The output might look like this: 

I help growing technology companies elevate their products within a competitive market by keeping my team focused on customer pain points.

Once you are done tweaking the phrasing to highlight your unique skills, you can reference your mission statement in your LinkedIn profile, inquiry emails, cover letters, and job interviews. For instance, you might prepare for an interview by reviewing your mission statement and remembering to speak to:

  • How you helped differentiate your products from competitors
  • How you developed deeper understanding of the user experience
  • How you kept your team focused on customer pain points

Just Product Management Jobs provides resources that are exclusively focused on Product Management professionals, including the most comprehensive Product Management job board on the web and fresh content to help you stay current with trends in your profession.

Looking to upskill as you seek your new role? Check out Product Culture Academy’s Masterclass in Product Roadmapping. This streamlined course will help increase your confidence in building and communicating a product strategy at your new company. Use our 10% discount code and get started on the course today.

Product Culture Academy

Product Culture Academy helps product teams succeed through skill building, coaching, and organizational design.

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